Olakino Energy Drink

Nootropics are on the rise as a more health conscious consumer audience looks to have products that are not only tasty, but are good for the body. Named from the Hawaiian word “Olakino” meaning “health” or “wellness”, Olakino is an energy drink with zero caffeine boasting a powerful nootropic mixture.

I wanted the logo to reflect the Hawaiian origin of the drink while also showing it was an energy drink: a lightning bolt and a Hawaiian hibiscus flower, combined to give an energetic but natural feel. To finish this conceptual project, I designed the can the drink would go into with three initial flavors.