The PocketBreeze Lifestyle package, the fan on a sunny patio table beside an iced drink, standing on a pale blue background

Packaging

PocketBreeze Fan Study

A pocket fan, rethought for the shelf. Four directions, six “colder” iterations and a PDQ display tray.

Year: 2026
Role: Front panel redesigns and PDQ trays

A redesign of the PocketBreeze package front at Premier Accessory Group, plus a PDQ display tray for Walmart shelving. The aim: modernize the brand and give it more impact on the shelf.

The Brief

Start from the existing package and explore new directions for its front.

The existing PocketBreeze package before the redesign: a teal front with the white fan standing on a block of ice — The existing package.

Four Directions

I pitched four directions for the front.

Lifestyle, my favorite: the fan in the sun on a patio table, next to an iced drink.

Pitched direction, Dark Blue Gradient Wind: the fan on deep navy, with a streak of wind blowing from the blades — Dark Blue Gradient Wind: a requested “colder” approach.

Pitched direction, Clean White: the fan on a plain white front with a row of small feature icons — Clean White: modeled on Hamilton Beach’s clean aesthetic.

Pitched direction, Blue to White Glacial: a white header over a teal panel with glacier ice behind the fan — Blue to White Glacial: a requested “colder” approach.

The “Colder” Iterations

The client asked for a “colder” look, so I pushed further in that direction across six more versions. My favored Lifestyle direction did not go to production.

“Colder” iteration: a teal-to-white gradient with Rechargeable Fan in a teal band at the foot — Blue Gradient

“Colder” iteration: a white header over a plain teal panel — Blue to White

“Colder” iteration: clean white with a pale blue wash behind the fan — Clean White, Color Pop

“Colder” iteration: a navy gradient with a teal Rechargeable Fan band — Dark Blue Gradient

“Colder” iteration: a black-to-white gradient — Dark Gradient

“Colder” iteration: the lifestyle scene faded into a teal band at the foot — Lifestyle, Faded

The PDQ Display Tray

The tray carries the logo, the four feature icons and a bold “Rechargeable Fan” strip, so it reads clearly from the aisle.

Teal

White