A Need for a New Identity
The Covid-19 Pandemic signifigantly reduced club retention post pandemic. As people returned to campus the board of the club struggled to reignite the following they had before.
The Solution
Social Media had garnered more influence post pandemic more than ever before, to get awareness out I created consistent branding that would not only catch your attention on the feed, but also put forward a professional appearance.
Instagram Advertisements
Examples of advertisements made for Instagram and an email list to draw attraction to Outdoors Club events
Shirt Orders
Shirt orders to serve as not only merchandise to foster a club community, but advertising for the club itself as well as funding future events.
Style Guide
With the legacy of the club in mind post graduation, I created a style guide to pass down to future generations of the Outdoors Club to ensure the visual identity we worked to achieve is not without direction in the future.
